Harnessing the power of advertising to prevent childhood obesity

BACKGROUND: Social marketing integrates communication campaigns with behavioural and environmental change strategies. Childhood obesity programs could benefit significantly from social marketing but communication campaigns on this issue tend to be stand-alone. METHODS: A large-scale multi-setting ch...

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Autors principals: Bell, Andrew Colin, Wolfenden, Luke, Sutherland, Rachel, Coggan, Lucy, Young, Kylie, Fitzgerald, Michael, Hodder, Rebecca, Orr, Neil, Milat, Andrew J, Wiggers, John
Format: Artigo
Idioma:Inglês
Publicat: BioMed Central 2013
Matèries:
Research
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC3852185/
https://ncbi.nlm.nih.gov/pubmed/24090174
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1479-5868-10-114
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