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Harnessing the power of advertising to prevent childhood obesity
BACKGROUND: Social marketing integrates communication campaigns with behavioural and environmental change strategies. Childhood obesity programs could benefit significantly from social marketing but communication campaigns on this issue tend to be stand-alone. METHODS: A large-scale multi-setting ch...
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| Main Authors: | , , , , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2013
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3852185/ https://ncbi.nlm.nih.gov/pubmed/24090174 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1479-5868-10-114 |
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