Crowdsourced Peer- Versus Expert-Written Smoking-Cessation Messages

BACKGROUND: Tailored, web-assisted interventions can reach many smokers. Content from other smokers (peers) through crowdsourcing could enhance relevance. PURPOSE: To evaluate whether peers can generate tailored messages encouraging other smokers to use a web-assisted tobacco intervention (Decide2Qu...

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Main Authors: Coley, Heather L., Sadasivam, Rajani S., Williams, Jessica H., Volkman, Julie E., Schoenberger, Yu-Mei, Kohler, Connie, Sobko, Heather, Ray, Midge N., Allison, Jeroan J., Epi, MS, Ford, Daniel E., Gilbert, Gregg H., Houston, Thomas K.
Format: Artigo
Jezik:Inglês
Izdano: 2013
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Article
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC3806191/
https://ncbi.nlm.nih.gov/pubmed/24139766
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.amepre.2013.07.004
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