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Advertisements impact the physiological efficacy of a branded drug
We conducted randomized clinical trials to examine the impact of direct-to-consumer advertisements on the efficacy of a branded drug. We compared the objectively measured, physiological effect of Claritin (Merck & Co.), a leading antihistamine medication, across subjects randomized to watch a mo...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
National Academy of Sciences
2013
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3740832/ https://ncbi.nlm.nih.gov/pubmed/23878212 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.1012818110 |
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