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From Neural Responses to Population Behavior: Neural Focus Group Predicts Population-Level Media Effects
Can neural responses of a small group of individuals predict the behavior of large-scale populations? In this investigation, brain activations were recorded while smokers viewed three different television campaigns promoting the National Cancer Institute’s telephone hotline to help smokers quit (1-8...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2012
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3725133/ https://ncbi.nlm.nih.gov/pubmed/22510393 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0956797611434964 |
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