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Targeting anti-smoking messages: Does audience race matter?

This study examined whether an adolescent’s self-identified race moderates the perceived effectiveness of anti-smoking messages. A sample of 94 never smoking adolescents (59% African-American; 41% European-American) participated in this two-part study. First, they rated the persuasive strength of a...

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Detalhes bibliográficos
Main Authors: Tharp-Taylor, Shannah, Fryer, Craig S., Shadel, William G.
Formato: Artigo
Idioma:Inglês
Publicado em: 2012
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3689582/
https://ncbi.nlm.nih.gov/pubmed/22481049
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.addbeh.2012.03.019
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