The Marketing Mix and Development of Medical Tourism in Shiraz

INTRODUCTION: In recent years, medical tourism market has been raised as one of the income-earning and competitive industries in the world and is considered as a modern field of advanced tourism. Therefore, a great number of countries are seeking to develop this type of tourism and one of the strate...

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Dades bibliogràfiques
Autors principals: Jabbari, Alireza, Rahimi Zarchi, Mohammad Kazem, Kavosi, Zahra, Shafaghat, Tahere, Keshtkaran, Ali
Format: Artigo
Idioma:Inglês
Publicat: AVICENA, d.o.o., Sarajevo 2013
Matèries:
Original Paper
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC3650564/
https://ncbi.nlm.nih.gov/pubmed/23678337
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.5455/msm.2013.25.32-36
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