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Does Taste Matter? How Anticipation of Cola Brands Influences Gustatory Processing in the Brain

Brands surround us everywhere in daily life. Here we investigate the influences of brand cues on gustatory processing of the same beverage. Participants were led to believe that the brand that announced the administration of a Cola mixture provided correct information about the drink to come. We fou...

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Autori principali: Kühn, Simone, Gallinat, Jürgen
Natura: Artigo
Lingua:Inglês
Pubblicazione: Public Library of Science 2013
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC3634816/
https://ncbi.nlm.nih.gov/pubmed/23637857
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0061569
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