Qualitative developmental research among low income African American adults to inform a social marketing campaign for walking

BACKGROUND: This study describes the development of a social marketing campaign for increasing walking in a low income, high crime community as part of the Positive Action for Today’s Health (PATH) trial. METHODS: Focus groups were conducted with 52 African American adults (ages 18 to 65 yrs), from...

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Detalhes bibliográficos
Main Authors: Wilson, Dawn K, St George, Sara M, Trumpeter, Nevelyn N, Coulon, Sandra M, Griffin, Sarah F, Wandersman, Abe, Forthofer, Melinda, Gadson, Barney, Brown, Porschia V
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2013
Assuntos:
Research
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3610237/
https://ncbi.nlm.nih.gov/pubmed/23497164
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1479-5868-10-33
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