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Marketing information goods and services in medical libraries and information centers

Marketing is one of the essential parts of any business corporation in the modern management. One can see the difference between corporations in gaining their goals, considering their marketing methods. Gaining more advantage or acquiring more funds can be of reasons for marketing, but these are not...

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Detalhes bibliográficos
Main Authors: Ashrafi-rizi, Hasan, Kazempour, Zahra
Formato: Artigo
Idioma:Inglês
Publicado em: Medknow Publications & Media Pvt Ltd 2012
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3577399/
https://ncbi.nlm.nih.gov/pubmed/23555112
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4103/2277-9531.94418
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