Llwytho...
Making the Case to Managed Care: The Science of Marketing Biologics
Translating new science to a non-clinical audience, explaining the subtleties of biotech, making the clinical case for a treatment – all are part of biotech marketing to MC0s. The question of value is at the heart of every transaction: How can the total course of therapy save money while delivering...
Wedi'i Gadw mewn:
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| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
BioCommunications LLC
2004
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| Pynciau: | |
| Mynediad Ar-lein: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3570992/ https://ncbi.nlm.nih.gov/pubmed/23424294 |
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