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Social marketing in healthcare
BACKGROUND: Social marketing is an important tool in the delivery of healthcare services. For any healthcare programme or project to be successful, community/consumer participation is required. The four principles of social marketing can guide policymakers and healthcare providers to successfully pl...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Australasian Medical Journal
2011
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3562881/ https://ncbi.nlm.nih.gov/pubmed/23393528 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4066/AMJ.2011.626 |
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