Content Analysis of Oncology-Related Pharmaceutical Advertising in a Peer-Reviewed Medical Journal

BACKGROUND: The oncology market represents one of the largest pharmaceutical markets in any medical field, and printed advertising in medical journals is an important channel by which pharmaceutical companies communicate with healthcare professionals. The aim of the present study was to analyze the...

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Kaydedildi:
Detaylı Bibliyografya
Asıl Yazarlar: Yonemori, Kan, Hirakawa, Akihiro, Ando, Masashi, Hirata, Taizo, Yunokawa, Mayu, Shimizu, Chikako, Tamura, Kenji, Fujiwara, Yasuhiro
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Public Library of Science 2012
Konular:
Research Article
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC3432119/
https://ncbi.nlm.nih.gov/pubmed/22952970
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0044393
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