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Color in Context: Psychological Context Moderates the Influence of Red on Approach- and Avoidance-Motivated Behavior

BACKGROUND: A basic premise of the recently proffered color-in-context model is that the influence of color on psychological functioning varies as a function of the psychological context in which color is perceived. Some research has examined the appetitive and aversive implications of viewing the c...

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Autores principales: Meier, Brian P., D’Agostino, Paul R., Elliot, Andrew J., Maier, Markus A., Wilkowski, Benjamin M.
Formato: Artigo
Lenguaje:Inglês
Publicado: Public Library of Science 2012
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC3394796/
https://ncbi.nlm.nih.gov/pubmed/22808136
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0040333
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