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In Search of the Perfect Business Model: As personalized medicine moves into the mainstream, makers of diagnostics must face a new economic reality. How to develop a value proposition in a healthcare market that is becoming increasingly elastic?
As personalized medicine edges toward the mainstream, economic realities threaten its existence. But without companion diagnostics, “getting the right drug to the right person” could wind up being just a slogan. What’s the right business model?
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioCommunications LLC
2012
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3351884/ https://ncbi.nlm.nih.gov/pubmed/22606077 |
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