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Real-time moment-to-moment emotional responses to narrative and informational breast cancer videos in African American women

In a randomized experiment using moment-to-moment audience analysis methods, we compared women’s emotional responses with a narrative versus informational breast cancer video. Both videos communicated three key messages about breast cancer: (i) understand your breast cancer risk, (ii) talk openly ab...

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Autori principali: Bollinger, Sarah, Kreuter, Matthew W.
Natura: Artigo
Lingua:Inglês
Pubblicazione: Oxford University Press 2012
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC3337426/
https://ncbi.nlm.nih.gov/pubmed/22498923
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cys047
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