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Participation Willingness in Web Surveys: Exploring Effect of Sponsoring Corporation's and Survey Provider's Reputation
Prior research involving response rates in Web-based surveys has not adequately addressed the effect of the reputation of a sponsoring corporation that contracts with a survey provider. This study investigates the effect of two factors, namely, the reputation of a survey's provider and the repu...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Mary Ann Liebert, Inc.
2012
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| Materias: | |
| Acceso en línea: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3329748/ https://ncbi.nlm.nih.gov/pubmed/22304457 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1089/cyber.2011.0411 |
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