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Approach Motivation as Incentive Salience: Perceptual Sources of Evidence in Relation to Positive Word Primes

Four experiments (total N = 391) examined predictions derived from a biologically-based incentive salience theory of approach motivation. In all experiments, judgments indicative of enhanced perceptual salience were exaggerated in the context of positive, relative to neutral or negative, stimuli. In...

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Detalhes bibliográficos
Main Authors: Ode, Scott, Winters, Patricia L., Robinson, Michael D.
Formato: Artigo
Idioma:Inglês
Publicado em: 2011
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3292867/
https://ncbi.nlm.nih.gov/pubmed/21875189
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/a0025186
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