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Evaluative Conditioning: The “How” Question

Evaluative conditioning (EC) refers to attitude formation or change toward an object due to that object's mere co-occurrence with another valenced object or objects. This chapter focuses on the “how” question, that is, the question of what cognitive processes intervene between mere co-occurrenc...

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Bibliographic Details
Main Authors: Jones, Christopher R., Olson, Michael A., Fazio, Russell H.
Format: Artigo
Language:Inglês
Published: 2010
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC3254108/
https://ncbi.nlm.nih.gov/pubmed/22241936
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/S0065-2601(10)43005-1
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