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Evaluative Conditioning: The “How” Question
Evaluative conditioning (EC) refers to attitude formation or change toward an object due to that object's mere co-occurrence with another valenced object or objects. This chapter focuses on the “how” question, that is, the question of what cognitive processes intervene between mere co-occurrenc...
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Main Authors: | , , |
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Format: | Artigo |
Language: | Inglês |
Published: |
2010
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Subjects: | |
Online Access: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3254108/ https://ncbi.nlm.nih.gov/pubmed/22241936 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/S0065-2601(10)43005-1 |
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