An Academic-Marketing Collaborative to Promote Depression Care: A Tale of Two Cultures

OBJECTIVES: Commercial advertising and patient education have separate theoretical underpinnings, approaches, and practitioners. This paper aims to describe a collaboration between academic researchers and a marketing firm working to produce demographically targeted public service anouncements (PSAs...

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Main Authors: Kravitz, Richard L., Epstein, Ronald M., Bell, Robert A., Rochlen, Aaron B., Duberstein, Paul, Riby, Caroline H., Caccamo, Anthony F., Slee, Christina K., Cipri, Camille S., Paterniti, Debora A.
Format: Artigo
Jezik:Inglês
Izdano: 2011
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Article
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC3235260/
https://ncbi.nlm.nih.gov/pubmed/21862274
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.pec.2011.07.003
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