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Understanding tailoring in communicating about health

‘Tailoring’ refers to any of a number of methods for creating communications individualized for their receivers, with the expectation that this individualization will lead to larger intended effects of these communications. Results so far have been generally positive but not consistently so, and thi...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Hawkins, Robert P., Kreuter, Matthew, Resnicow, Kenneth, Fishbein, Martin, Dijkstra, Arie
Format: Artigo
Sprache:Inglês
Veröffentlicht: 2008
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC3171505/
https://ncbi.nlm.nih.gov/pubmed/18349033
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyn004
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