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A New Audience Segmentation Tool for African Americans: The Black Identity Classification Scale
Many health communications target African Americans in an attempt to remediate race-based health disparities. Such materials often assume that African Americans are culturally homogeneous; however, research indicates that African Americans are heterogeneous in their attitudes, behaviors, and beliefs...
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| Auteurs principaux: | , , , , , , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
2010
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3151736/ https://ncbi.nlm.nih.gov/pubmed/20677057 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2010.492563 |
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