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Characterizing Drug Non-Users as Distinctive in Prevention Messages: Implications of Optimal Distinctiveness Theory
Optimal Distinctiveness Theory posits that highly valued groups are those that can simultaneously satisfy needs to belong and to be different. The success of drug-prevention messages with a social-identity theme should therefore depend on the extent to which the group is portrayed as capable of meet...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2011
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3112235/ https://ncbi.nlm.nih.gov/pubmed/21409672 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2010.550022 |
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