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Understanding Overbidding: Using the Neural Circuitry of Reward to Design Economic Auctions
We take advantage of our knowledge of the neural circuitry of reward to investigate a puzzling economic phenomenon: Why do people overbid in auctions? Using functional magnetic resonance imaging (fMRI), we observed that the social competition inherent in an auction results in a more pronounced blood...
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| Main Authors: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
2008
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| Assuntos: | |
| Acceso en liña: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3061565/ https://ncbi.nlm.nih.gov/pubmed/18818362 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1126/science.1158860 |
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