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Alcohol Prevention on College Campuses: The Moderating Effect of the Alcohol Environment on the Effectiveness of Social Norms Marketing Campaigns

OBJECTIVE: Evaluations of social norms marketing campaigns to reduce college student drinking have produced conflicting results. This study examines whether the effectiveness of such campaigns may be moderated by on-premise alcohol outlet density in the surrounding community. METHOD: Multilevel anal...

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Main Authors: Scribner, Richard A., Theall, Katherine P., Mason, Karen, Simonsen, Neal, Schneider, Shari Kessel, Towvim, Laura Gomberg, DeJong, William
Formato: Artigo
Idioma:Inglês
Publicado: Rutgers University 2011
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Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC3052893/
https://ncbi.nlm.nih.gov/pubmed/21388596
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