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Neural correlates of cognitive dissonance and choice-induced preference change
According to many modern economic theories, actions simply reflect an individual's preferences, whereas a psychological phenomenon called “cognitive dissonance” claims that actions can also create preference. Cognitive dissonance theory states that after making a difficult choice between two eq...
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| Main Authors: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
National Academy of Sciences
2010
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3009797/ https://ncbi.nlm.nih.gov/pubmed/21135218 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.1011879108 |
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