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On becoming ready to pursue a goal you don't know you have: Effects of nonconscious goals on evaluative readiness

Findings showed that the nonconscious activation of a goal in memory led to increased positive implicit attitudes toward stimuli that could facilitate the goal. This evaluative readiness to pursue the nonconscious goal emerged even when participants were consciously unaware of the goal-relevant stim...

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Detalhes bibliográficos
Autor principal: Ferguson, Melissa J.
Formato: Artigo
Idioma:Inglês
Publicado em: 2008
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3001280/
https://ncbi.nlm.nih.gov/pubmed/19025283
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/a0013263
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