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Decision Making and the Avoidance of Cognitive Demand

Behavioral and economic theories have long maintained that actions are chosen so as to minimize demands for exertion or work, a principle sometimes referred to as the “law of less work.” The data supporting this idea pertain almost entirely to demands for physical effort. However, the same minimizat...

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Bibliografiske detaljer
Main Authors: Kool, Wouter, McGuire, Joseph T., Rosen, Zev B., Botvinick, Matthew M.
Format: Artigo
Sprog:Inglês
Udgivet: 2010
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC2970648/
https://ncbi.nlm.nih.gov/pubmed/20853993
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/a0020198
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