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Social Identity and Preferences

Social identities prescribe behaviors for people. We identify the marginal behavioral effect of these norms on discount rates and risk aversion by measuring how laboratory subjects’ choices change when an aspect of social identity is made salient. When we make ethnic identity salient to Asian-Americ...

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Autors principals: Benjamin, Daniel J., Choi, James J., Strickland, A. Joshua
Format: Artigo
Idioma:Inglês
Publicat: 2010
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC2944260/
https://ncbi.nlm.nih.gov/pubmed/20871741
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1257/aer.100.4.1913
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