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How the Opinion of Others Affects Our Valuation of Objects

The opinions of others can easily affect how much we value things. We investigated what happens in our brain when we agree with others about the value of an object and whether or not there is evidence, at the neural level, for social conformity through which we change object valuation. Using functio...

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Autors principals: Campbell-Meiklejohn, Daniel K., Bach, Dominik R., Roepstorff, Andreas, Dolan, Raymond J., Frith, Chris D.
Format: Artigo
Idioma:Inglês
Publicat: Cell Press 2010
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC2908235/
https://ncbi.nlm.nih.gov/pubmed/20619815
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.cub.2010.04.055
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