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Reduced prefrontal and temporal processing and recall of high “sensation value” ads
Public service announcements (PSAs) are non-commercial broadcast ads that are an important part of televised public health campaigns. “Message sensation value” (MSV), a measure of sensory intensity of audio, visual, and content features of an ad, is an important factor in PSA impact. Some communicat...
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| Main Authors: | , , , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2009
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2896241/ https://ncbi.nlm.nih.gov/pubmed/19457412 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.neuroimage.2008.12.062 |
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