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Neuromarketing: the hope and hype of neuroimaging in business
The application of neuroimaging methods to product marketing — neuromarketing — has recently gained considerable popularity. We propose that there are two main reasons for this trend. First, the possibility that neuroimaging will become cheaper and faster than other marketing methods; and second, th...
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| Main Authors: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
2010
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2875927/ https://ncbi.nlm.nih.gov/pubmed/20197790 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/nrn2795 |
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