Marketing Public Health Through Older Adult Volunteering: Experience Corps as a Social Marketing Intervention

Objectives. We present a social marketing conceptual framework for Experience Corps Baltimore City (EC) in which the desired health outcome is not the promoted product or behavior. We also demonstrate the feasibility of a social marketing–based recruitment campaign for the first year of the Baltimor...

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Detalhes bibliográficos
Main Authors: Tan, Erwin J., Tanner, Elizabeth K., Seeman, Teresa E., Xue, Qian-Li, Rebok, George W., Frick, Kevin D., Carlson, Michelle C., Wang, Tao, Piferi, Rachel L., McGill, Sylvia, Whitfield, Keith E., Fried, Linda P.
Formato: Artigo
Idioma:Inglês
Publicado em: American Public Health Association 2010
Assuntos:
Research and Practice
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2836353/
https://ncbi.nlm.nih.gov/pubmed/20167888
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2009.169151
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