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Tobacco Industry Consumer Research on Smokeless Tobacco Users and Product Development
Since 2006, RJ Reynolds (RJR) and Philip Morris have both introduced new smokeless “snus” tobacco products. We analyzed previously secret tobacco industry documents describing the history of RJR and Philip Morris's consumer research, smokeless product development, and marketing strategies. We f...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
American Public Health Association
2010
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2791252/ https://ncbi.nlm.nih.gov/pubmed/19910355 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2008.152603 |
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