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Assessing Consumer Responses to PREPs: A Review of Tobacco Industry and Independent Research Methods

OBJECTIVE: Internal tobacco industry documents and the mainstream literature are reviewed to identify methods and measures for evaluating tobacco consumer response. The review aims to outline areas in which established methods exist, identify gaps in current methods for assessing CR, and consider ho...

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Détails bibliographiques
Auteurs principaux: Rees, Vaughan W., Kreslake, Jennifer M., Cummings, K. Michael, O'Connor, Richard J., Hatsukami, Dorothy K., Parascandola, Mark, Shields, Peter G., Connolly, Gregory N.
Format: Artigo
Langue:Inglês
Publié: 2009
Sujets:
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC2790162/
https://ncbi.nlm.nih.gov/pubmed/19959675
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1158/1055-9965.EPI-09-0946
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