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Assessing Consumer Responses to PREPs: A Review of Tobacco Industry and Independent Research Methods

OBJECTIVE: Internal tobacco industry documents and the mainstream literature are reviewed to identify methods and measures for evaluating tobacco consumer response. The review aims to outline areas in which established methods exist, identify gaps in current methods for assessing CR, and consider ho...

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Autors principals: Rees, Vaughan W., Kreslake, Jennifer M., Cummings, K. Michael, O'Connor, Richard J., Hatsukami, Dorothy K., Parascandola, Mark, Shields, Peter G., Connolly, Gregory N.
Format: Artigo
Idioma:Inglês
Publicat: 2009
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC2790162/
https://ncbi.nlm.nih.gov/pubmed/19959675
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1158/1055-9965.EPI-09-0946
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