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Reframing the Dissemination Challenge: A Marketing and Distribution Perspective

A fundamental obstacle to successful dissemination and implementation of evidence-based public health programs is the near-total absence of systems and infrastructure for marketing and distribution. We describe the functions of a marketing and distribution system, and we explain how it would help mo...

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Bibliografische gegevens
Hoofdauteurs: Kreuter, Matthew W., Bernhardt, Jay M.
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: American Public Health Association 2009
Onderwerpen:
Online toegang:https://ncbi.nlm.nih.gov/pmc/articles/PMC2775768/
https://ncbi.nlm.nih.gov/pubmed/19833993
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2008.155218
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