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Implicit Misattribution as a Mechanism Underlying Evaluative Conditioning

Evaluative conditioning (EC) refers to the formation or change of an attitude towards an object following that object’s pairing with positively or negatively valenced stimuli. We provide evidence that EC can occur through an implicit misattribution mechanism in which an evaluative response evoked by...

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Autors principals: Jones, Christopher R., Fazio, Russell H., Olson, Michael A.
Format: Artigo
Idioma:Inglês
Publicat: 2009
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC2701550/
https://ncbi.nlm.nih.gov/pubmed/19379028
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/a0014747
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