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Neural Correlates of Attitude Change Following Positive and Negative Advertisements

Understanding changes in attitudes towards others is critical to understanding human behaviour. Neuropolitical studies have found that the activation of emotion-related areas in the brain is linked to resilient political preferences, and neuroeconomic research has analysed the neural correlates of s...

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Main Authors: Kato, Junko, Ide, Hiroko, Kabashima, Ikuo, Kadota, Hiroshi, Takano, Kouji, Kansaku, Kenji
格式: Artigo
語言:Inglês
出版: Frontiers Research Foundation 2009
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在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC2691152/
https://ncbi.nlm.nih.gov/pubmed/19503749
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/neuro.08.006.2009
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