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Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Tale

BACKGROUND: Direct-to-consumer advertising (DTCA) of prescription drugs is illegal in Canada as a health protection measure, but is permitted in the United States. However, in 2000, Canadian policy was changed to allow ‘reminder’ advertising of prescription drugs. This is a form of advertising that...

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Bibliografiske detaljer
Main Authors: Mintzes, Barbara, Morgan, Steve, Wright, James M.
Format: Artigo
Sprog:Inglês
Udgivet: Public Library of Science 2009
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC2682647/
https://ncbi.nlm.nih.gov/pubmed/19479084
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0005699
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