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Uncovering the most effective active ingredients of antismoking public service announcements: The role of actor and message characteristics
INTRODUCTION: This study examined whether the appeal of actors (i.e., their likeability and attractiveness) used in antismoking public service announcements (PSAs) interacts with adolescents’ risk of future smoking to predict adolescents’ smoking resistance self-efficacy and whether the antismoking...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Oxford University Press
2009
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| Assuntos: | |
| Acceso en liña: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2671467/ https://ncbi.nlm.nih.gov/pubmed/19372574 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/ntp045 |
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