Uncovering the most effective active ingredients of antismoking public service announcements: The role of actor and message characteristics

INTRODUCTION: This study examined whether the appeal of actors (i.e., their likeability and attractiveness) used in antismoking public service announcements (PSAs) interacts with adolescents’ risk of future smoking to predict adolescents’ smoking resistance self-efficacy and whether the antismoking...

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Bibliographic Details
Main Authors: Shadel, William G., Fryer, Craig S., Tharp-Taylor, Shannah
Format: Artigo
Language:Inglês
Published: Oxford University Press 2009
Subjects:
Original Investigations
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC2671467/
https://ncbi.nlm.nih.gov/pubmed/19372574
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/ntp045
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