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Impact of corrective health information on consumers' perceptions of “reduced exposure” tobacco products
OBJECTIVE: To determine whether providing corrective health information can reduce the tendency of consumers to believe that the implied marketing message that two “potentially reduced exposure products” (PREPs) are safer than regular cigarettes. DESIGN: Face‐to‐face interviews with smokers assigned...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2007
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2598559/ https://ncbi.nlm.nih.gov/pubmed/17897988 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2006.019240 |
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