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More than meets the eye: on the importance of retail cigarette merchandising
Point‐of‐sale activity is important enough to get the attention of the senior management of transnational firms and to be the subject of sophisticated research aimed to realise “intrusive visibility” better through creative design, command attention and convey brand imagery. The result of this is th...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2007
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2598544/ https://ncbi.nlm.nih.gov/pubmed/17652243 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2006.018978 |
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