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Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising
In this article we present communication theory as a conceptual framework for conducting documents research on tobacco advertising strategies, and we discuss two methods for analysing advertisements: semiotics and content analysis. We provide concrete examples of how we have used tobacco industry do...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2006
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2564670/ https://ncbi.nlm.nih.gov/pubmed/16728758 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2005.013854 |
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