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Prefrontal cortex damage abolishes brand-cued changes in cola preference
Human decision-making is remarkably susceptible to commercial advertising, yet the neurobiological basis of this phenomenon remains largely unexplored. With a series of Coke and Pepsi taste tests we show that patients with damage specifically involving ventromedial prefrontal cortex (VMPC), an area...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Oxford University Press
2008
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2288573/ https://ncbi.nlm.nih.gov/pubmed/18392113 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/scan/nsm032 |
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