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Using focus groups to discover health professionals' information needs: a regional marketing study.

This paper describes the use of focus groups as a data-gathering tool, in both theoretical and practical terms. Calder's discussion of focus groups is presented as the basis of the theory, and the marketing study conducted by the Midcontinental Region of the National Network of Libraries of Med...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijät: Mullaly-Quijas, P, Ward, D H, Woelfl, N
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: 1994
Aiheet:
Linkit:https://ncbi.nlm.nih.gov/pmc/articles/PMC225930/
https://ncbi.nlm.nih.gov/pubmed/7920341
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