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Receptivity to alcohol marketing predicts initiation of alcohol use
PURPOSE: This longitudinal study examined the influence of alcohol advertising and promotions on the initiation of alcohol use. A measure of receptivity to alcohol marketing was developed from research about tobacco marketing. Recall and recognition of alcohol brand names were also examined. METHODS...
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| Main Authors: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2007
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2175037/ https://ncbi.nlm.nih.gov/pubmed/18155027 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.jadohealth.2007.07.005 |
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