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Selling health the Tesco way—every little helps?

Can health promotion messages be pushed withlearn from the same techniques that Tesco and McDonald's use? Petra Boynton examines a new book on the subject

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Bibliografske podrobnosti
Glavni avtor: Boynton, Petra M
Format: Artigo
Jezik:Inglês
Izdano: BMJ Publishing Group Ltd. 2007
Teme:
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC2018824/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/bmj.39360.707002.59
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