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Selling health the Tesco way—every little helps?
Can health promotion messages be pushed withlearn from the same techniques that Tesco and McDonald's use? Petra Boynton examines a new book on the subject
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| Auteur principal: | |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
BMJ Publishing Group Ltd.
2007
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2018824/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/bmj.39360.707002.59 |
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