Impact of Alternative Interventions on Changes in Generic Dispensing Rates

OBJECTIVES: To evaluate the effectiveness of four alternative interventions (member mailings, advertising campaigns, free generic drug samples to physicians, and physician financial incentives) used by a major health insurer to encourage its members to switch to generic drugs. METHODS: Using claim-l...

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Detalles Bibliográficos
Main Authors: O'Malley, A James, Frank, Richard G, Kaddis, Atheer, Rothenberg, Barbara M, McNeil, Barbara J
Formato: Artigo
Idioma:Inglês
Publicado: Blackwell Science Inc 2006
Assuntos:
Factors Affecting Supply and Use of Services
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC1955290/
https://ncbi.nlm.nih.gov/pubmed/16987306
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/j.1475-6773.2006.00579.x
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