Are marketing campaigns in Taiwan by foreign tobacco companies targeting young smokers?

Objective: To assess the impact of promotions on cigarette sales in Taiwan after the cigarette market opened to foreign companies, and to assess whether young smokers were targeted by these companies. Methods: Trends in cigarette sales, advertising expenditure, brand preference, and cigarette consum...

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Autors principals: Wen, C, Chen, T, Tsai, Y, Tsai, S, Chung, W, Cheng, T, Levy, D, Hsu, C, Peterson, R, Liu, W
Format: Artigo
Idioma:Inglês
Publicat: BMJ Group 2005
Matèries:
Research Paper
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC1766177/
https://ncbi.nlm.nih.gov/pubmed/15923447
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2004.007971
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